• A speaker is chosen at random.The initial state of the system is that the p fraction of minority individuals have just one item on their opinion list, and they will not change their opinion. What the research team found was that there exists a tipping point pc of about 10% of the population at which there is a dramatic decrease in the time Tc at which an entire population will subscribe to the minority view. They find, specifically, that
• The speaker voices a random opinion from his opinion list to a randomly chosen neighbor.
• If the neighbor has that opinion in his list, both the speaker and listener retain only that opinion.
• Otherwise, the listener adds the spoken opinion to his list.
Tc ~ exp[α(p)N], for p<pcwhere N is the number of people (nodes in the network), and α(p) is a function that depends on the fraction subscribing to the initial minority view. As can be seen in the following figure, the tipping point behavior is confirmed for a wide range of random graphs, including Erdös-Rényi graphs
Tc ~ ln(N), for p>pc
![]() | Density of nodes in state 'B' as a function of committed fraction p for Erdös-Rényi graphs and scale-free networks that show behavior similar to opinion model. (Via arXiv Preprint Server). |
"When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas. It would literally take the amount of time comparable to the age of the universe for this size group to reach the majority... Once that number grows above 10 percent, the idea spreads like flame."[6]It's always good to verify the predictions of your theory with an experiment. As I described in a previous article (Hedonometrics, January 31, 2011), social networks are being data mined by computer scientists, and they've derived some very interesting results. Experimental verification of a model of this sort might be possible for a passive observer looking for the shift in occurrence of keywords on Twitter postings, but historical data are acceptable. The authors of the Physical Review paper cite US women's voting rights in the early twentieth century and racial equality in the US in the mid-twentieth century as examples. The latter occurred after the African-American population reached ten percent.
![]() | Did his dream involve Erdös-Rényi graphs? Research on opinion tipping points in social networks indicates that racial equality in the US may have been inevitable after the African-American population reached ten percent. Martin Luther King, Jr., in 1964, with a medallion received from New York City Mayor, Robert F. Wagner. (Photograph via Wikimedia Commons). |